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Google New Rich Results Test Tool Updated

Google announced rich results test tool beta version officially on 7th July 2020. Now this rich results test enabled to all Google search rich results features.

Before check the tool we need to understand what is structured data.

How Structured Data Works?

Sometimes Google search unable to understand our website page content. This is the reason we need to give meaningful structured data snippet to our website page by using schema markup code (JSON-LD) .

Structured data provide information to search engines about our page content, example: if our website is recipe related website we can markup our recipe content (title), author, ingredients, cooking time, calories, reviews and star rating etc.

How Rich Results Test Tool Works?

Already we saw many times in google search results, rich results provides carousel (Images & Videos), images, and more elements. for example check the below screenshot:

google new rich results tool
Rich Results Sample Image

The New Tool Features:

  1. The new Google rich results test tool is showing your webpage valid or not for rich results
  2. it will load structured data markup more effectively
  3. This tool is working now for both Mobile & Desktop
  4. It will provide search console reports

Check your site rich results eligibility in Google’s official Rich Results Tool: https://search.google.com/test/rich-results

if you get page loading issues, you can find errors in the right side rendered HTML column, you can fix those errors.

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