Our online business URL structure should be good for users and search engines.
The below guidelines help to you to create your website URLs more effectively.
When Google crawlers visit your website, your web pages URLs should be more effective and good hierarchy, these URLs should be good for customers as well.
If URL structure is good we will get more online presence, usability and accessibility. We need to follow some rules to create SEO friendly URLs for both search engines & user friendly.
Use your targeted business keywords in the URL, for example if your service is “SEO Services Hyderabad ” you can add your targeted keyword like “seo services in hyderabad” do some keyword analysis and pickup good search volume keywords related to your business, so finally we need to create SEO friendly URL:
Example of SEO Friendly URL: http://www.digitalmediarole.com/seo-services-in-hyderabad/
Hyphens & Stop Words & Ids : Don’t use hyphens, stop words(and,or,an,a,of) and IDs in the URL. For example instead of “underscores” you can use “Hyphens” between words in the URL, also don’t use “and” “or” in the URL.
Wrong URL: http://www.digitalmediarole.com/seo_services_in_hyderabad_id391ai3/
Right URL: http://www.digitalmediarole.com/seo-services-in-hyderabad/
Repeated Words & Multiple Keywords: Don’t use repeated words and multiple keywords in the same services page URL. For example if you offer “digital marketing training” in the URL don’t’ use repeated words like “digital marketing training” “digital marketing trainings” “digital trainings” etc.
Wrong URL: http://www.digitalmediarole.com/digital-marketing-training-digital-marketing-trainings/
Right URL: http://www.digitalmediarole.com/digital-marketing-training/
301 Redirection or Permanent Redirection: Your domain should be load with and without “www” it should be redirect to the preferred URL. For example if your domain is digitalmediarole.com, and your preferred URL is www.digitalmediarole.com, if the user open your website “without www” (digitalmediarole.com) it should be open “with www” (www.digitalmediarole.com).
To do this open your website control panel or cpanel admin, and find redirects option under Domains
then click on redirects and then select Type 301 permanent redirection, then give your URL, and redirects to your preferred URL, then select second option Redirect with or without www and Add it.
Canonical Tag: If you have multiple pages with the same content you should apply canonical tag to your preferred URL or original content URL. For example if your main page is http://www.digitalmediarole.com/digital-marketing/ and duplicate pages are
so you can apply canonical tag to your main page URL that is http://www.digitalmediarole.com/digital-marketing/, so that search engine ignore remaining duplicate pages, so we will not get any duplicate content issues.
Code for canonical tag:
Final Words: Create SEO friendly URLs to useful for customers and search engines.
- Add your targeted keywords in your webpage URLs
- Avoid underscores and stop words
- Avoid multiple keywords and repeated words
- Ignore over keyword stuffing in the URL
- 301 redirect everything to your preferred domain
- Apply canonical tag to your preferred webpage to avoid duplicate content issues.