What is Google Ads? How it Works? Goals & Types

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Google Ads is an online advertising platform developed by Google. We can advertise our products, services, offers, videos, websites to the online users. These ads will place in search engines (Google) and world wide websites and Google partner sites like YouTube.

We can grow our business with Google Ads. When people are searching for particular products or services in Google search, Google ads platform display our ad to the audiences. We need to pay only for results to Google. Results means ad clicks, calls, video views etc.

There is no specific advertising budget. Google ads can work for any ads budget. We can set monthly budget, weekly and daily budget as well. We can pause and adjust budget at anytime.

How Google Ads Works?

First we need to sign up or setup Google ads account, once setup our account, we need to create campaign and we need to select our advertising goal (sales, leads, website traffic, product and brand consideration, brand awareness and reach, app promotion). Next we need to select our campaign type (search, display, shopping, video, smart, discovery).  We need to select networks (search network & display network). We can target our targeting audiences worldwide(Local, National, & Global). We can select target languages, we can target audiences interests, once setup budget and bidding, we need to create groups, we can also add targeting keywords, once complete this, we need to create ads. After review by Google Ads team, ad will approved. Based on quality score your ads will rank in Google search. We need to pay only when audiences click on our ad or calling to our business.

Google Ads Campaign Goals

Google ads having 7 types of goals, sales, leads, website traffic, product and brand consideration, brand awareness and reach, app promotion and create a campaign without a goal’s guidance.

Sales: It means we can drive sales online, we can sale apps, we can receive orders through phone calls, users can visit store through map location. For this goal we can select the following campaign types search advertising, display, shopping, video, smart, and discovery advertisements.

Leads: This goal encouraging to customers to take action, we can receive interested people emails, phone numbers. For this goal we can select the following campaign types search advertising, display, shopping, video, smart, and discovery advertisements.

Website Traffic: By this goal we will get relevant visits to our website. We can increase our website traffic. For this goal we can select the following campaign types search advertising, display, shopping, video, and discovery advertisements.

Product and Brand Consideration: This goal is encouraging audiences to explore your products or services. For this goal we can select the following campaign types display, and video advertisements.

Brand Awareness and Reach: By this goal we can reach a broad audiences and build awareness. For this goal we can select the following campaign types display, and video advertisements.

App Promotion: We can sale our apps, we can get more app installs, and interactions. For this goal we can select the following campaign type that is app advertising.

Create a campaign without a goal’s guidance: We can use this any available campaign type and construct a campaign step by step without a goal’s guidance.

Google Ads Campaign Types:

Search Campaign: We can get more calls, with text ads, or call ads. these ads are show in google.com, Google partner sites, and more.

Display Campaign: We can run different kinds of ads across the world wide web. We can get more sales through creative visual ads in online and app stores, also automatic bidding, targeting, and ad creation options also available.

 Shopping Campaign: We can promote our products with shopping ads. We can drive online and in store sales with shopping ads. These ads will show on Google search, Google images, Google search partners sites like YouTube,  Google display network, and more.

Video Campaign: We can reach and engage viewers on YouTube and across world wide web. We can get more sales with video ad formats, we need to create good videos to encourage people to purchase our products or services.

Smart Campaign: We can reach our business goals with automated ads on Google and across world wide web. We can get more website sales with automated ads, these ads will show on Google, Google maps, and across the web.

Discovery Campaign: We can run these ads on YouTube, Gmail, Discover and more. We can get more sales with visually rich customized ads.

To get started with Google Ads create account and grow your business with Google Ads.

If you want to learn Google ads course, Digital Media Role offers digital marketing online course in Telugu & English languages. Book demo today at 8886891312 or visit our website www.digitalmediarole.com.  Currently number of jobs available in job portals on digital marketing or Google ads. Grow your career in digital marketing. All the best.

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