What is SEO?
SEO means Search Engine Optimization. We have top search engines available in the world wide web one is Google second is Yahoo, Bing and more. These are the top search engines used by people. Google is the major search engine in the world. We can promote our business, services and products organically in search engines. There are two types of SEO techniques available one is on page SEO and second is off page SEO.
What is On page SEO?
On Page Optimization means we need to work on website. Website design and navigation should be good, make your website in responsive design or mobile friendly for user & SEO friendly, and optimize your website with the following on page SEO techniques create SEO friendly URLs (add your targeted keywords in the URL), quality content, robots.txt file, xml sitemap, content, meta tags (title & description), heading tags, alt tags, internal linking, schema markup and more techniques. These are the Google ranking signals for any website. So first we need to optimize our website with all on page SEO techniques.
What is Off page SEO?
Off page means we can promote our web pages online by using the following off page SEO techniques high authority directories, social bookmarking, blog posts, article posts, press releases, image submissions, PDF submissions, video submissions and more. Google search engine provide ranking based on back links, so we need to build quality relevant back links to our website, so that we will get good ranking in search results.
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